THE RECIPE TO A HEALTHIER YOU
In a country where a large portion of residents are renowned for being timepoor – and a little soft around the edges – programmes like The Body Coach hit the nail on the head. Joe Wicks, better known as The Body Coach on Instagram who whizzes up fast and healthy recipes in a distinct chirpy voice, is bringing his brand of healthy living to the UAE for the Sun & Sand Sports Fitness Fest.
The nutrition coach and personal trainer has more than a million followers across social media and is the author of bestselling Lean in 15 cookbooks – the third one will be launched this November.
He’s a man on a mission not only to help people lose weight but also to change their perception on good nutrition – all with the help of some quick-fire meals, workouts, and, yes, Instagram.
“I was a personal trainer for a few years and I kept having clients tell me they were eating salad three times a day and going to the gym for hours on end and not getting results,” he tells 7DAYS. “It was frustrating that people didn’t know how to fuel their bodies correctly. “I wanted to educate people about the balance of eating right and doing less exercise to lose weight and build muscle. “When Instagram introduced its 15second videos, I started creating recipe ideas that were quick and easy and it snowballed from there.” He then came up with the tailored 90 Day SSS (Shift, Shape and Sustain) online fitness plan that “is an education in fat loss, nutrition and macronutrients where you eat more food than ever and spend less time in the gym”. It includes recipes, online support and training videos. He’s all about HIIT sessions. He explains: “So High Intensity Interval Training for 15 to 25 minutes a day, three to four times a week. My usual go to HIIT includes high-knees, burpees, mountain climbers and squats.
“To refuel after a workout my favourite food, hands down, is a big juicy burger – but that is a bit of a treat!”
SSS graduates can then continue the programme with the 30 Day SAS (Support and Sustain) plan. But does it really work?
He said: “I’d send them straight to my Instagram [@thebodycoach] to check out the amazing transformation photos on there. They are living proof the Lean in 15 lifestyle really works.”
For a guy who built a business through his mobile phone are the demands of being a social media superstar exhausting? Not at all, he says: “I’m always on my phone speaking to my family or on Twitter replying to people that have posted photos of my recipes – it’s just part of what I do every day. It’s only demanding if you don’t love doing it. But I love hearing from my leanies and seeing their progress so it’s second nature to me.”
Wicks is headlining Fitness Fest’s Health Living Show programme, where he will be doing a live talk, cooking demos, answering questions and HIIT sessions on Saturday, from 12pm.