Finds out about Western Digital’s relaunch of My Passport
estern Digital recently relaunched its My Passport portable storage unit at a glamorous event held in the Taj Mahal Hotel in New Delhi.
While the sleek design is a big part of the relaunch, the passport protection and hardware encryption are big plusses for the new piece of kit, which holds up to four terabytes of storage.
Khalid Wani, Sales Director – India, Middle East & Africa at WD, explained: “There has been an evolving trend even on public cloud space. One of the things we realised through our consumers is that a lot of the content is personal.
“I would not want all the content I create on the public domain. For example, I don’t feel like having all my children’s pictures on the public domain.
“If you look at the portfolio of products they are specifically designed around design but they address that issue.”
Automatic back-up of photos, video and music can be set to the user’s own schedule. The kit also has a built-in 256bit AES hardware encryption with WD
security software to keep your content safe.
In this day and age, it’s better to be safe than sorry. Last month, Yahoo confirmed a massive data breach where half a million accounts were hacked while online and it is one of many cases where email addresses, usernames and other data are accessed by a hacker. Earlier this year, a security expert also explained to 7DAYS just how easy it is for a hacker to gain access to key information on public wi-fi. Kinny Nayyar, senior marketing manager at WD for India and South Asia, added: “You’ve all been reading of accounts of being hacked on the public cloud, I think the security part is still lacking on the public cloud when it comes to how secure the data is. “Whereas this line of products is your own personal cloud, your own hard drive at your own residence and you are in control and we want to give the consumer that leverage so they can control his own product.” The My Passport drive comes in six colours, and Khalid explained the process to get the design right on the new design, which is being viewed as a trendy lifestyle accessory. He said: “We started going across different geographic locations and talking to different consumers. “We worked with a very famous design firm for this project [fuse project] who has come up with innovative products and we spoke to thousands of consumers to understand what the consumers want when it comes to the WD product line. One of the core things was that we saw an opportunity for WD to own the visual identity and that was important for us – to create an emotional connect for the users and their data.” Yves Behar, founder and principal designer at fuse project, said “The way we use data is changing; it’s becoming much more of a personal commodity. Western Digital lies at the intersection of our physical life and the digital world, and we wanted to create a quality aesthetic that symbolises this intersection.”