E-gift card sales in­crease

7 Days in Dubai - - BUSINESS -

E-gift cards are on the rise in the UAE with sales in­creas­ing by al­most 50 per cent in the past year, ac­cord­ing to UAEbased YouGo­taGift.com. The firm said the surge is driven by a mil­len­nial move­ment – the first truly dig­i­tal gen­er­a­tion who like the speed and con­ve­nience of or­der­ing on­line – and new tech­nol­ogy that al­lows the process to be in­stant. Its statis­tics re­veal that nearly half of e-gift card pur­chases are made lo­cally, while the rest are com­ing from more than 100 coun­tries, in­clud­ing the UK (18 per cent), USA (9 per cent), Aus­tralia (5 per cent) and In­dia (3 per cent).

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