Kick back at Sole DXB
Hip-hop legend Garcia drops the mic at Sole DXB
S ole DXB goes out of the box again this weekend to celebrate the sneaker and street culture. The urban lifestyle fair is at D3, and will have a jam-packed lineup of musical performances, expert talks, special screenings and, of course, footwear.
Among the returning guests this year is, Bobbito Garcia, AKA Kool Bob Love. In the early 90s, he co-hosted the New York hiphop radio, The Stretch Armstrong and Bobbito Show, which played demos and interviewed the likes of Jay Z, Busta Rhymes and the Wu-Tang Clan, who were then still unsigned rappers.
He revisited those days in his documentary last year, Stretch & Bobbito: Radio That Changed Lives, which is available on Netflix.
“I hadn’t seen Nas, Jay, Busta, Eminem, etc since the 90s,” says Garcia.
“It was a thrill to reunite with them after all these years. I’m very proud of what they all have done. I highly recommend it to anyone interested music, not just hip-hop.”
At Sole DXB, Garcia will do an on-site radio programme with Stretch and host a talk about his documentary on street basketball called Doin It In The Park. He added: “Co-director Kevin Couliau and I will be sharing images from the film while discussing the behind the scenes and history behind each. I’m really looking forward to this as we’ve exhibited our work, but never have been asked to do a slide show presentation while speaking.” The ‘sneakerhead’ (or shoe fan) culture is currently on the rise, and the author of the Where’d You Get Those? New York City’s Sneaker Culture: 1960-1987, explains why. Garcia says: “What ‘heads’ are experiencing now is rooted in decades of history, and being a culture of its own is most certainly not a recent phenomena. “The main difference of now – compared to the past – is that consumers can monetise their prized possessions in a completely open global market (‘resellers’).
“This is unprecedented, however more to do with economy than art and culture, mixed with passion for sneakers.”
He says his interest is in the design and how people decide to wear shoes as an outward expression of individuality.
Garcia has collaborated with big brands like Adidas, Nike, Puma, Pro-Keds and more.
He says: “I always try to create something that is authentic to my tastes, as in I only make something I’d wear; my community and the culture. I don’t concern myself with the brand’s agenda or the industry's trends. I trust my eye for what’s good as I’ve been doing this longer than most.”