Crooks and killers

… could be watch­ing your so­cial me­dia posts, warns du cam­paign

7 Days in Dubai - - FRONT PAGE - By Sar­wat Nasir @Sar­watNasir

“That’s a beau­ti­ful watch, 80 grand right, no, 150 grand. Amaz­ing. You’re a col­lec­tor, I’m a bit of a… col­lec­tor my­self. And your house is so beau­ti­ful, and big. It’s like a man­sion.

“You’re at the air­port right now, okay, have a nice trip…”

These are just a few lines from a hard-hit­ting video that aims to ham­mer home the mes­sage that flood­ing your so­cial me­dia with per­sonal in­for­ma­tion could make you a tar­get for crim­i­nals.

Telecom­mu­ni­ca­tions firm du has launched the #PostWisely cam­paign to urge UAE res­i­dents to think twice about what they fea­ture on public ac­counts.

A se­ries of at­mo­spheric short films, shown in cin­e­mas and on so­cial me­dia, fea­ture mono­logues from ac­tors that are based on real-life crimes car­ried out in the UAE and the US.

In one, a man stares at the cam­era as he ut­ters the above lines. The clip is based on a re­al­life crime car­ried out in the UAE, in which a lux­ury villa was cleared out by thieves after the owner posted a pic­ture of his air­line ticket on In­sta­gram.

In a sec­ond, a dirty-look­ing man in a dingy home poses as a young boy of­fer­ing to help a girl with her maths after mes­sag­ing her on­line.

He says: “I know, maths is tough, but I can help if you want. I’m very good at maths.

“Yes, I know how to get to your villa. Tonight you’re home alone? Great.”

Du said the film was based on a crime in the US in which a 14-year-old girl was mur­dered.

Hu­maida Al Khal­san, Di­rec­tor of Cor­po­rate Com­mu­ni­ca­tions Projects at du, said: “The in­stances in the videos we re­leased re­ally hap­pened – and that’s very scary. “We did huge re­search and we saw what was hap­pen­ing. “Peo­ple share a lot of in­for­ma­tion and they don’t even know who their fol­low­ers are. “Peo­ple are putting their board­ing passes on so­cial me­dia, with the bar­code show­ing and any­one can get all of their in­for­ma­tion off from that bar­code – their names, num­bers, where they live and so much more.” A sur­vey by du also showed that out of 500 peo­ple polled, 75 per cent of re­spon­dents have been be­friended or fol­lowed by peo­ple they don’t nor­mally in­ter­act with. Al Khal­san said: “We ac­tu­ally went on a col­league’s so­cial me­dia pro­file and took all of her in­for­ma­tion that was avail­able. “We put it all in a pre­sen­ta­tion and showed it to her – we were able to tell which days she went on hol­i­day and where she went. “She was so scared and shocked. She com­pletely changed the way she used so­cial me­dia after that.”

THIEF: The ‘crim­i­nal’ in the du video

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