Crooks and killers
… could be watching your social media posts, warns du campaign
“That’s a beautiful watch, 80 grand right, no, 150 grand. Amazing. You’re a collector, I’m a bit of a… collector myself. And your house is so beautiful, and big. It’s like a mansion.
“You’re at the airport right now, okay, have a nice trip…”
These are just a few lines from a hard-hitting video that aims to hammer home the message that flooding your social media with personal information could make you a target for criminals.
Telecommunications firm du has launched the #PostWisely campaign to urge UAE residents to think twice about what they feature on public accounts.
A series of atmospheric short films, shown in cinemas and on social media, feature monologues from actors that are based on real-life crimes carried out in the UAE and the US.
In one, a man stares at the camera as he utters the above lines. The clip is based on a reallife crime carried out in the UAE, in which a luxury villa was cleared out by thieves after the owner posted a picture of his airline ticket on Instagram.
In a second, a dirty-looking man in a dingy home poses as a young boy offering to help a girl with her maths after messaging her online.
He says: “I know, maths is tough, but I can help if you want. I’m very good at maths.
“Yes, I know how to get to your villa. Tonight you’re home alone? Great.”
Du said the film was based on a crime in the US in which a 14-year-old girl was murdered.
Humaida Al Khalsan, Director of Corporate Communications Projects at du, said: “The instances in the videos we released really happened – and that’s very scary. “We did huge research and we saw what was happening. “People share a lot of information and they don’t even know who their followers are. “People are putting their boarding passes on social media, with the barcode showing and anyone can get all of their information off from that barcode – their names, numbers, where they live and so much more.” A survey by du also showed that out of 500 people polled, 75 per cent of respondents have been befriended or followed by people they don’t normally interact with. Al Khalsan said: “We actually went on a colleague’s social media profile and took all of her information that was available. “We put it all in a presentation and showed it to her – we were able to tell which days she went on holiday and where she went. “She was so scared and shocked. She completely changed the way she used social media after that.”
THIEF: The ‘criminal’ in the du video