The Busi­ness End

Abu Dhabi Business Travel Guide - - Front Page -

TRA­DI­TION­ALLY PO­TENT across the pearl trade sec­tor as well as in the oil & gas do­main, prior to its more re­cent ex­po­sure to man­u­fac­tur­ing, con­struc­tion, fi­nance, re­tail and tech­nol­ogy in­dus­tries, the mod­ern mul­ti­cul­tur­al­ism of the city, and its sub­se­quent ap­peal as a for­eign di­rect in­vest­ment op­por­tu­nity lends Abu Dhabi per­fectly to the busi­ness event scene; and by proxy, the busi­ness travel vis­i­tor.

Abu Dhabi has con­tin­ued to in­vest in ef­forts to de­velop and up­grade event or­gan­i­sa­tion fa­cil­i­ties in or­der to pro­mote an ac­cu­rate record of events hosted within the emi­rate.

The Events Li­cens­ing Ser­vice (ELS), re­cently an­nounced by TCA Abu

Dhabi, in­tro­duces a stan­dard­ised on­line plat­form that will stream­line the of­fi­cial reg­is­tra­tion of all events ad­min­is­tered, or­gan­ised and man­aged across the emi­rate. Mean­while,

Abu Dhabi also aims to de­velop premier venues such as ADNEC in or­der to pro­mote the des­ti­na­tion to in­ter­na­tional and re­gional events. In 2014, sig­nif­i­cant de­vel­op­ments were in­tro­duced to ADNEC’s out­door ex­hi­bi­tion spa­ces ad­ja­cent to the Grand­stand build­ing, as well as the Cen­tral Plaza.

Re­spon­si­ble for lead­ing this drive is the afore­men­tioned Abu Dhabi Con­ven­tion Bu­reau which, as a divi­sion of TCA Abu Dhabi, is a ded­i­cated on­estop en­tity which sup­ports the growth of ex­hi­bi­tions, con­fer­ences, meet­ings and in­cen­tives within the emi­rate by forg­ing closer links with the in­dus­try and pro­vid­ing a full range of sup­port.

“Abu Dhabi Con­ven­tion Bu­reau can as­sist with any plan­ner’s needs and acts as a one-stop shop, of­fer­ing free ad­vice, help with plan­ning and lo­cal knowl­edge. Key as­sis­tance in­cludes re­search­ing bid op­por­tu­ni­ties, as­sist­ing with a tai­lored bid strat­egy to en­sure com­pet­i­tive­ness, pro­vid­ing des­ti­na­tion pro­mo­tional col­lat­eral, and boost­ing del­e­gate num­bers through the author­ity’s in­ter­na­tional of­fices,” ex­plains Al Shamisi. “The Abu Dhabi Con­ven­tion Bu­reau team pro­vides co-or­di­na­tion with lo­cal part­ners, and helps ar­range in­tro­duc­tions to key Abu Dhabi stake­hold­ers, se­cures sup­port from main­line in­dus­try and tourism lead­ers, and as­sists with gov­ern­ment li­ai­son, re­search­ing ap­pro­pri­ate venues, of­fer­ing PR and mar­ket­ing sup­port, and pro­vid­ing in­no­va­tive ac­tiv­i­ties and pre­and post-con­fer­ence ideas.

“Our ground­break­ing Ad­van­tage Abu Dhabi is aimed at catalysing and seed­ing in­no­va­tive and vi­able busi­ness events aligned to the Abu Dhabi Gov­ern­ment’s 2030 Eco­nomic Vi­sion.”


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