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Business Traveller (Middle East) - - Trends -

IQ ECON­OMY The busi­ness trav­eller of yes­ter­day lived by the mantra “time is money”; the busi­ness trav­eller of to­day lives by the mantra “time is mine”. Linked to the “op­ti­mised self” trend for self-bet­ter­ment, travel com­pa­nies are recog­nis­ing the de­mand for en­rich­ment.

Shangri-La, Rose­wood, Soho House, Ace and Hox­ton are invit­ing in­dus­try ex­perts to speak at cul­tural work­shops and sem­i­nars. Lon­don’s Corinthia ho­tel has a res­i­dent neu­ro­sci­en­tist who has de­vel­oped a Brain Power pack­age (see last is­sue), while Mar­riott is work­ing with TED Talks to or­gan­ise live events and be­spoke in-room TV pro­gram­ming.

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