Dozens of small rapids pro­vide a rest­ful sound­track that al­lows a sense of de­tach­ment from the city

Business Traveller (Middle East) - - Spotlight In -

Some of the city’s best-known ho­tels, in­clud­ing the Lotte, the Westin Cho­sun, the Kore­ana and the Plaza Seoul – which in Jan­uary be­came a mem­ber of Mar­riott’s Au­to­graph Col­lec­tion – can be found around City Hall and the boule­vard up to Gwangh­wa­mun Square. How­ever, the launch of the new-build, 317-room Four Sea­sons just over the road from Cheong­gye Plaza in Oc­to­ber 2015 has shaken up the lux­ury mar­ket and given new im­pe­tus to this part of the city. Fa­cil­i­ties in­clude a range of five restau­rants en­com­pass­ing Korean, Chi­nese and in­ter­na­tional food, two bars, a spa and a sauna. In Gang­nam, the Palace Ho­tel be­came a Sher­a­ton in Au­gust.

Most of down­town’s new prop­er­ties are in the “busi­ness premium” sec­tor. A good ex­am­ple is the 383-room Shilla Stay Gwangh­wa­mun, which opened in De­cem­ber 2015 just north of Cheong­gyecheon. A new brand for the Shilla group, it is one of five now in Seoul and is trendy and min­i­mal­ist in style.

An­other new ho­tel brand by a Korean ho­tel gi­ant, fo­cus­ing on mil­len­ni­als, is Lotte L7, lo­cated in Myeong­dong (as is the Lotte City Ho­tel). It boasts an eye-catch­ing mu­ral on its façade, cool grey tones sim­i­lar to the Shilla Stay’s, and funky wall col­lages. The ho­tel also of­fers cy­cle-rick­shaw rides on three routes around the city cen­tre, one of which in­cludes the Stream. Star­wood will open the 223-room Aloft Seoul Myeong­dong this month.

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