FP7/DXB scores two major advertising accounts,
FP7/DXB has won the creative advertising brief for the leisure and entertainment arm of the Majid Al Futtaim group of companies.
The win follows a competitive pitch that began in May and included a number of agencies, including incumbent Impact BBDO.
Effective from 1 November, the agency will oversee through-the-line communi- cations for Majid Al Futtaim Leisure & Entertainment across its four brands: Ski Dubai, Magic Planet, i-FLY, and Little Explorers.
Discussing the win, Sasan Saeidi, managing director of FP7/UAE, said: “The team at Majid Al Futtaim Leisure & Entertainment has been extremely s upportive throughout the pitch process. They are great marketers that are set with what they want to achieve. It is up to us now as their new communication partners to help them create new and innovative communications that gets them there. The entertainment and leisure business is a tough industry and you constantly need to reinvent yourself and be able to have a fresh story and offering. We are excited more than ever to support these fantastic brands grow even more.”
FP7/DXB has also won the marketing and advertising remit account for Emirates Islamic, one of the leading Islamic financial institutions in the UAE and a subsidiary of Emirates the NBD Group.
The pitch process was initiated in January and included several multinational ad agencies. FP7/DXB will be responsible for the throughthe- line communication for Emirates Islamic across its new brand and product platforms.
“We look forward to FP7 creating impactful and informative campaigns that will strike a chord with audiences,” said Wael Ibrahim, general manager, corporate centre and transformation at Emirates Islamic.