Zenith Cairo on a high after Elec­trolux win

Campaign Middle East - - NEWS -

Zenith has won the me­dia buy­ing and plan­ning for Elec­trolux across the re­gion.

Ef­fec­tive im­me­di­ately, Zenith Cairo will han­dle the Swedish multi­na­tional’s off­line business. The agency has been tasked with for­mu­lat­ing non­tra­di­tional mar­ket strate­gies, im­ple­ment­ing multi-plat­form mar­ket­ing so­lu­tions and craft­ing en­gag­ing con­tent.

Richard Abou Chaar, brand and mar­ket­ing gen­eral man­ager at Olympic Group – Elec­trolux Egypt, said: “We are so proud to be part­ner­ing up with Zenith Cairo, an agency with max­i­mum ex­po­sure and a strong pres­ence across key mar­kets in the re­gion. Zenith quickly demon­strated broad knowl­edge of the re­gion’s com­plex me­dia land­scape. The team’s cre­ative prow­ess, di­verse ex­per­tise in plan­ning and buy­ing and abil­ity to de­vise in­te­grated mar­ket­ing com­mu­ni­ca­tions plans helped to seal the deal.”

Ali Basma, business man­ag­ing di­rec­tor at Zenith Cairo, added: “We are thrilled to be ex­pand­ing our client line-up with the ad­di­tion of Elec­trolux, a fast-grow­ing business here in Egypt. The Zenith team pre­sented a multi-phased strat­egy that would en­hance Elec­trolux’s brand po­si­tion­ing in the re­gion. With this win, we look for­ward to de­liv­er­ing real business re­sults, boost­ing this global pow­er­house’s mar­ket­ing ROI and ex­pand­ing its mar­ket share in this part of the world.”

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