Zenith Cairo on a high after Electrolux win
Zenith has won the media buying and planning for Electrolux across the region.
Effective immediately, Zenith Cairo will handle the Swedish multinational’s offline business. The agency has been tasked with formulating nontraditional market strategies, implementing multi-platform marketing solutions and crafting engaging content.
Richard Abou Chaar, brand and marketing general manager at Olympic Group – Electrolux Egypt, said: “We are so proud to be partnering up with Zenith Cairo, an agency with maximum exposure and a strong presence across key markets in the region. Zenith quickly demonstrated broad knowledge of the region’s complex media landscape. The team’s creative prowess, diverse expertise in planning and buying and ability to devise integrated marketing communications plans helped to seal the deal.”
Ali Basma, business managing director at Zenith Cairo, added: “We are thrilled to be expanding our client line-up with the addition of Electrolux, a fast-growing business here in Egypt. The Zenith team presented a multi-phased strategy that would enhance Electrolux’s brand positioning in the region. With this win, we look forward to delivering real business results, boosting this global powerhouse’s marketing ROI and expanding its market share in this part of the world.”