UM will con­tinue to make L’Oréal look glossy in MENA re­gion

Campaign Middle East - - NEWS -

UM has re­tained the me­dia brief for L’Oréal across the Mid­dle East and North Africa fol­low­ing a com­pet­i­tive pitch.

The agency will han­dle in­te­grated strate­gic me­dia du­ties for the cos­metic gi­ant’s 27 brands from its head­quar­ters in Dubai. The ac­count is spread across four cat­e­gories: con­sumer, L’Oréal Luxe, ac­tive cos­met­ics and pro­fes­sional care prod­ucts.

The re­view took four months and was over­seen by rep­re­sen­ta­tives of L’Oréal MENA’s sub­sidiaries and an ex­ter­nal ex­ec­u­tive pitch com­mit­tee that as­sessed the four agen­cies in­volved in the pitch.

Thierry Houssin, man­ag­ing di­rec­tor of L’Oréal Mid­dle East, said: “After an ex­ten­sive re­view process we are de­lighted to con­tinue work­ing with UM as our me­dia agency. Through­out the whole process we were im­pressed by UM’s strate­gic think­ing, re­gional ap­proach, their util­i­sa­tion of con­sumer in­sights and data, and the strength and pas­sion of the team.”

“We are very proud to con­tinue our long­stand­ing as­so­ci­a­tion with L’Oréal in the re­gion,” added Chris Skin­ner, re­gional man­ag­ing di­rec­tor of UM MENA. “This was a real chal­lenge to UM MENA and our net­work strength, ideation and team spirit helped in our suc­cess. We are de­lighted to con­tinue to de­liver pi­o­neer­ing work for all of L’Oréal’s brands across the MENA re­gion.”

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