UM will continue to make L’Oréal look glossy in MENA region
UM has retained the media brief for L’Oréal across the Middle East and North Africa following a competitive pitch.
The agency will handle integrated strategic media duties for the cosmetic giant’s 27 brands from its headquarters in Dubai. The account is spread across four categories: consumer, L’Oréal Luxe, active cosmetics and professional care products.
The review took four months and was overseen by representatives of L’Oréal MENA’s subsidiaries and an external executive pitch committee that assessed the four agencies involved in the pitch.
Thierry Houssin, managing director of L’Oréal Middle East, said: “After an extensive review process we are delighted to continue working with UM as our media agency. Throughout the whole process we were impressed by UM’s strategic thinking, regional approach, their utilisation of consumer insights and data, and the strength and passion of the team.”
“We are very proud to continue our longstanding association with L’Oréal in the region,” added Chris Skinner, regional managing director of UM MENA. “This was a real challenge to UM MENA and our network strength, ideation and team spirit helped in our success. We are delighted to continue to deliver pioneering work for all of L’Oréal’s brands across the MENA region.”