Quoted & Noted

Campaign Middle East - - NEWS IN BRIEF -

“Per­haps sub­jec­tiv­ity comes slightly lower down the food chain. If you find your­self say­ing, ‘This’ll do, won’t it?’, maybe that’s a de­bate. But, even then, I guess sim­ply say­ing ‘Um, no it won’t’ re­moves the sub­jec­tiv­ity.”

John O’Ke­effe, WPP, World­wide Cre­ative

Di­rec­tor “Many peo­ple have an emo­tional at­tach­ment to Lego be­cause they played with it when they were a child. So, even though you know it’s a plas­tic toy, it’s still very emo­tional.”

Mel Evans, Green­peace Cam­paigner, on their vi­ral ad on Lego’s part­ner­ship with Shell (and the en­vi­ron­men­tal reper­cus­sions of the same) “When a so­cial is­sue cam­paign claims the same prize, we fall into a pro­pri­etary cliché and our work is branded as hyp­o­crit­i­cal. Let’s try to al­ways re­mem­ber that great work de­serves to be awarded.”

Diego De Aris­tegui, Com­mu­ni­ca­tion Su­per­vi­sor, Leo Bur­nett Beirut

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