Michael Kors de­buts in Le­banon

Campaign Middle East - - NEWS IN BRIEF -

Amer­i­can fash­ion brand Michael Kors launched its first store in Le­banon re­cently. The men’s and women’s ready-to-wear and ac­ces­sories brand called Le­banon “the per­fect choice for a new store.” “Fash­ion and style have re­ally be­come global over the past few years. I’m thrilled to have the op­por­tu­nity to open stores in new re­gions around the world, and I think Le­banon, which has al­ways been renowned for its so­phis­ti­ca­tion, is the per­fect choice for our new­est loca- tion,” he said in an an­nounce­ment for the new shop. Kors him­self was not in Beirut for the open­ing, but John D. Idol, CEO of the brand, added, “The Mid­dle East is a key piece of our ex­pan­sion strat­egy, and Beirut is a shop­ping des­ti­na­tion for many fash­ion and lux­ury cus­tomers. We’re look­ing for­ward to in­tro­duc­ing them to our jet-set life­style.” The popular brand is the lat­est for­eign la­bel to open a shop in the coun­try in spite of its bleak se­cu­rity and econ­omy. Other brands that have opened in Beirut are cloth­ing brand Joseph and shoe­mak­ers Roger Vivier.

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