Jamie Oliver crosses Atlantic to seek advertising support for FoodTube
Jamie Oliver, the 39-year-old food guru known for his candid views, is crossing the Atlantic this month to glean advertising support for FoodTube, his 18-month-old YouTube cooking destination. In addition, he will also be promoting his upcoming US cookbook. The move comes at an apt fiscal juncture though. Oliver’s UK-based company, which houses a restaurant chain as well as media assets, saw pretax profit fall by a third in 2013, in part because of a slowdown in book sales. The English entrepreneur and originator of the new online channel, Drinks Tube, will be in New York City later this month to take part in an Advertising Week panel called “The Game Changers: Engaging a Digital Native Generation,” in which brands do more than just sponsor programs. Food Tube is almost at 1 million subscribers, just the kind of scale to entice major brands to promote their products.