Jamie Oliver crosses At­lantic to seek ad­ver­tis­ing support for FoodTube

Campaign Middle East - - NEWS IN BRIEF -

Jamie Oliver, the 39-year-old food guru known for his can­did views, is cross­ing the At­lantic this month to glean ad­ver­tis­ing support for FoodTube, his 18-month-old YouTube cook­ing des­ti­na­tion. In ad­di­tion, he will also be pro­mot­ing his up­com­ing US cook­book. The move comes at an apt fis­cal junc­ture though. Oliver’s UK-based company, which houses a restau­rant chain as well as me­dia as­sets, saw pre­tax profit fall by a third in 2013, in part be­cause of a slow­down in book sales. The English en­tre­pre­neur and orig­i­na­tor of the new on­line chan­nel, Drinks Tube, will be in New York City later this month to take part in an Ad­ver­tis­ing Week panel called “The Game Chang­ers: En­gag­ing a Dig­i­tal Na­tive Gen­er­a­tion,” in which brands do more than just spon­sor pro­grams. Food Tube is almost at 1 mil­lion sub­scribers, just the kind of scale to en­tice ma­jor brands to pro­mote their prod­ucts.

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