Point of view

Campaign Middle East - - CLOSE-UP -

The most in­ter­est­ing stat I know about so­cial is…

Hu­man­ity could have con­structed 20 Em­pire State Build­ings in the time that has been spent to date watch­ing Gang­nam Style.

Brands I ad­mire in so­cial are…

Net­flix, for how it has used so­cial me­dia to turn around huge lev­els of neg­a­tive con­ver­sa­tion in the UK about what con­tent it didn’t have to pos­i­tive en­gage­ment with the con­tent that it does. For ex­am­ple, the “dic­tio­nary def­i­ni­tions” work that uses lan­guage peo­ple use to talk about view­ing habits to pro­mote its con­tent – eg. “post-marathon blues” timed for when Break­ing

Bad was end­ing.

My favourite so­cial video is…

The Google Zeit­gi­est video each year is a great ex­am­ple of turn­ing data into a com­pelling so­cial story.

The next big trend will be…

Wear­able so­cial.

Newspapers in English

Newspapers from UAE

© PressReader. All rights reserved.