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Com­mu­ni­ca­tion Su­per­vi­sor, Leo Bur­nett, Beirut

Campaign Middle East - - MEDIA PHIL GEORGIADIS - Diego De Aris­tegui

“When a so­cial is­sue cam­paign claims the same prize, for the same set of cri­te­ria, we tend to fall into a pro­pri­etary cliche and our work is branded as hyp­o­crit­i­cal. Brands should help trans­form hu­man be­hav­iour for the bet­ter.”

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