LIA: Burnett, Impact BBDO shine
Leo Burnett MENA’s campaign for du Telecommunications has been awarded two Golds at the London International Awards 2014. The agency’s campaign comprising ‘Too depressing’, ‘Too Complicated’, ‘Too Scary’ and ‘Too Boring’ entries was awarded a Gold in the TV/Cinema/ Online Films category. The single ‘Too Complicated’ won a Gold for Copywriting.
Impact BBDO’s metals were in the Radio and Audio competition. In the Banking/ Financial/ Insurance sub- category, the entry ‘ Pedro’ for client Commercial Insurance was awarded Gold, while ‘LeBeau’ won the agency a Bronze award. The campaign comprising these two radio spots and a third titled ‘Timmy’ won a Silver.
In the Direction sub-category, ‘LeBeau’ and ‘Pedro’ entries won a Bronze each. ‘Pedro’ also earned the agency a Bronze for scriptwriting. The entry and ‘LeBeau’ won a Silver each in Sound Design, while ‘Timmy’ won Bronze.