Quoted & Noted

Campaign Middle East - - NEWS IN BRIEF -

“In a way, tal­ent can be a crutch for peo­ple. Some of the most tal­ented peo­ple in the world are not nec­es­sar­ily the most suc­cess­ful.”

Matt East­wood, global chief cre­ative

of­fi­cer, JWT “If you’ve got some­thing ap­pro­pri­ate and in­ter­est­ing, peo­ple will watch it in hun­dreds of thou­sands here (in MENA). It’s about get­ting the right con­tent in.”

Chris Wilde, brand di­rec­tor, Jaguar Land Rover MENA “There used to be a time when we did not re­ally care about awards. We have changed our opin­ion. Awards are the only real mea­sure we have of the cre­ativ­ity and in­no­va­tive­ness of an agency.”

Flo­rian Haller, global CEO, Ser­vi­ce­plan

Group

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