B4U Aflam goes big in Jed­dah

Campaign Middle East - - NEWS IN BRIEF -

B4U Net­work, which ven­tured last year into pan-Arab TV chan­nel space with the launch of B4U Aflam, took up what it claims as the largest LED screen in Jed­dah, as part of its mar­ket­ing drive in the King­dom. The chan­nel car­ries Bol­ly­wood con­tent cus­tomised for Arabs liv­ing in Saudi Ara­bia and rest of MENA. On the OOH ex­e­cu­tion, Zee­shan Sa­jid Amin, business head - B4U Aflam – MENA, said, “Tak­ing over the big­gest out­door site in KSA was part of our strat­egy; to think proac­tive and much ahead of com­pe­ti­tion.”

B4U Aflam claims to be the first movie chan­nel to ad­ver­tise on the pres­ti­gious site. “With com­pe­ti­tion get­ting ag­gres­sive, it is very im­por­tant for us to con­tin­u­ously keep on com­ing up with new and never-done-be­fore sort of ideas to keep on at­tract­ing view­ers,” he added.

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