B4U Aflam goes big in Jeddah
B4U Network, which ventured last year into pan-Arab TV channel space with the launch of B4U Aflam, took up what it claims as the largest LED screen in Jeddah, as part of its marketing drive in the Kingdom. The channel carries Bollywood content customised for Arabs living in Saudi Arabia and rest of MENA. On the OOH execution, Zeeshan Sajid Amin, business head - B4U Aflam – MENA, said, “Taking over the biggest outdoor site in KSA was part of our strategy; to think proactive and much ahead of competition.”
B4U Aflam claims to be the first movie channel to advertise on the prestigious site. “With competition getting aggressive, it is very important for us to continuously keep on coming up with new and never-done-before sort of ideas to keep on attracting viewers,” he added.