72 pc car buyers in UAE ‘considered buying online’: study
According to research by Google in the UAE, 92 per cent of car buyers don’t know what brand they want to buy at the beginning of the search process and turn to the web. And 70 per cent of those who know what brand they want end up changing their minds after searching online.
The study further reveals that 97 per cent of all auto buyers go online to gather information, 70 per cent of those with initial brand favourites change their mind and 30 per cent even buy brands they discover during the search. More than twothirds of respondents use their mobile devices to search and that includes looking up prices and finding car dealerships (compared to 37 per cent in the US and 36 per cent in the UK).
If the study is to be believed, around 87 per cent car buyers visit the dealership after they searched extensively online and gathered enough knowledge on the car.
When asked why they search online, 64 per cent respondents said that the web helped them ‘make better decisions than any other source’. 72 per cent said to have even considered buying a car online because of ease and convenience, claims the study.
This online survey-based research was done in partnership with Netpop.