72 pc car buy­ers in UAE ‘con­sid­ered buy­ing on­line’: study

Campaign Middle East - - NEWS -

Ac­cord­ing to re­search by Google in the UAE, 92 per cent of car buy­ers don’t know what brand they want to buy at the be­gin­ning of the search process and turn to the web. And 70 per cent of those who know what brand they want end up chang­ing their minds after search­ing on­line.

The study fur­ther re­veals that 97 per cent of all auto buy­ers go on­line to gather in­for­ma­tion, 70 per cent of those with ini­tial brand favourites change their mind and 30 per cent even buy brands they dis­cover dur­ing the search. More than twothirds of re­spon­dents use their mo­bile de­vices to search and that in­cludes look­ing up prices and find­ing car deal­er­ships (com­pared to 37 per cent in the US and 36 per cent in the UK).

If the study is to be be­lieved, around 87 per cent car buy­ers visit the deal­er­ship after they searched ex­ten­sively on­line and gath­ered enough knowl­edge on the car.

When asked why they search on­line, 64 per cent re­spon­dents said that the web helped them ‘make bet­ter de­ci­sions than any other source’. 72 per cent said to have even con­sid­ered buy­ing a car on­line be­cause of ease and con­ve­nience, claims the study.

This on­line survey-based re­search was done in part­ner­ship with Net­pop.

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