Johnnie Walker #KeepWalkingLebanon
Johnnie Walker has launched the next leg of its #KeepWalkingLebanon campaign, conceptualised by Leo Burnett Beirut. The campaign celebrates the fire within, inspiring viewers to keep it burning. Shot outdoors, it stars a flame that braves the storm. The battle between fire and water rages through day and night. The resilient fiery spirit triumphs in the end. The voice over surmises, “Storms shall always pass. But the fire inside burns on.” An Arabic version is running in Lebanon. A shorter edit of the three-minute film is on TV.
Client: Diageo Atallah Brand: Johnnie Arabic Copywriter: Walker Lama Bawadi
Agency: Leo Art Director: Nadia Burnett Beirut Deghaily Regional Executive Regional Managing Creative Director: Director – Levant:
Malek Ghorayeb Kamil Kuran Creative Director – Managing Director – Beirut: Areej Beirut: Nada Abi Mahmoud Saleh Associate Creative Director: Davina