John­nie Walker #Keep­Walk­ingLe­banon

Campaign Middle East - - THE WORK -

Low­down

John­nie Walker has launched the next leg of its #Keep­Walk­ingLe­banon cam­paign, con­cep­tu­alised by Leo Bur­nett Beirut. The cam­paign cel­e­brates the fire within, in­spir­ing view­ers to keep it burn­ing. Shot out­doors, it stars a flame that braves the storm. The bat­tle be­tween fire and wa­ter rages through day and night. The re­silient fiery spirit tri­umphs in the end. The voice over sur­mises, “Storms shall al­ways pass. But the fire inside burns on.” An Ara­bic ver­sion is run­ning in Le­banon. A shorter edit of the three-minute film is on TV.

Client: Diageo Atal­lah Brand: John­nie Ara­bic Copy­writer: Walker Lama Bawadi

Agency: Leo Art Di­rec­tor: Na­dia Bur­nett Beirut Deghaily Re­gional Ex­ec­u­tive Re­gional Man­ag­ing Cre­ative Di­rec­tor: Di­rec­tor – Le­vant:

Malek Gho­rayeb Kamil Ku­ran Cre­ative Di­rec­tor – Man­ag­ing Di­rec­tor – Beirut: Areej Beirut: Nada Abi Mah­moud Saleh As­so­ciate Cre­ative Di­rec­tor: Dav­ina

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