BPG | bates rolls out AECB campaign
BPG | bates has been appointed by Al Etihad Credit Bureau (AECB) to promote the launch of its credit reporting services across the UAE. The account was won following a three-month pitch process. The agency has developed campaigns under the theme ‘Information for Life’ to improve public understanding of AECB’s services. The campaigns seek to raise awareness about the importance for individual consumers and businesses to have access to accurate credit information.
The campaign spans OOH, press, radio and digital, with BPG I Maxus handling media.
Fatma Obaid Farhan, marketing manager, AECB, said, “Were very pleased to have brought BPG | bates on board as our advertising agency and we’re excited about the roll out of the campaign. From the outset, BPG has demonstrated their understanding of our objectives and demonstrated effective creative ways to get help us raise awareness of our services.”