BPG | bates rolls out AECB cam­paign

Campaign Middle East - - FRONT PAGE -

BPG | bates has been ap­pointed by Al Eti­had Credit Bureau (AECB) to pro­mote the launch of its credit re­port­ing ser­vices across the UAE. The ac­count was won fol­low­ing a three-month pitch process. The agency has de­vel­oped cam­paigns un­der the theme ‘In­for­ma­tion for Life’ to im­prove pub­lic un­der­stand­ing of AECB’s ser­vices. The cam­paigns seek to raise aware­ness about the im­por­tance for in­di­vid­ual con­sumers and busi­nesses to have ac­cess to ac­cu­rate credit in­for­ma­tion.

The cam­paign spans OOH, press, ra­dio and dig­i­tal, with BPG I Maxus han­dling me­dia.

Fatma Obaid Farhan, mar­ket­ing man­ager, AECB, said, “Were very pleased to have brought BPG | bates on board as our ad­ver­tis­ing agency and we’re ex­cited about the roll out of the cam­paign. From the out­set, BPG has demon­strated their un­der­stand­ing of our ob­jec­tives and demon­strated ef­fec­tive cre­ative ways to get help us raise aware­ness of our ser­vices.”

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