Horizon FCB to handle creative for Oasis Mall
To support rebranding and consumer engagement initiatives
Horizon FCB has been appointed as the creative agency for the Landmark Group’s Oasis Mall in Dubai. The agency’s mandate will be to support the mall’s rebranding and consumer engagement initiatives.
The account was won following a multi-agency pitch process, informed an official statement. “After several shortlisting phases and finetuning of strategy, the creativity of Horizon FCB was deemed as the most relevant and synergic with the Oasis Mall new brand positioning,” it added.
Mazen Jawad, group managing director, Horizon FCB, said, “This is amazing news for us. I’ve always believed that a brief can either inspire or kill your creativity, and the brief we received from Oasis Mall was so professionally crafted that it inspired and fuelled our creativity to come up with really inspiring ideas.”
“Oasis Mall presents another case where our creativity has prevailed and our integrated creative approach has been endorsed as the most relevant for instilling change. We will be as creative in the implementation phase to make sure the repositioning message of Oasis Mall is perfectly conveyed and wellreceived by the target audiences,” he added.