Cannes Lions 2015: Coca-Cola’s Wendy Clark appointed Creative Effectiveness jury president
Lions Festivals have announced that Wendy Clark, president of sparkling brands and strategic marketing, Coca-Cola North America, will chair the Creative Effectiveness jury at the Cannes Lions International Festival of Creativity 2015. This is the first time the jury for this category will be led by a client representative.
The Creative Effectiveness Lions were introduced in 2011. Clark was also among speakers at the 2014 Cannes Lions.
In another first, organisers have announced that shortlisted and winning work from the past three years of Cannes Lions are now eligible for entry in the Creative Effectiveness Lions. Until last year, only entries from the preceding year’s awards were admissible.
Entries to the 2015 Creative Effectiveness Lions are now open and will close 6 March 2015.