UK digital agency TH_NK to drive Toyota in Saudi Arabia
Abdul Latif Jameel Group, Toyota’s distributor in Saudi Arabia, has appointed digital agency TH_NK to lead its digital transformation, starting with an overhaul of its web and mobile platforms. The agency was appointed following a six-way international pitch run by Roth Observatory International.
TH_NK’s brief will extend to exploring potential new business models. Dr. Adel Ezzat, MD of Toyota marketing operations for Abdul Latif Jameel, said, “The whole team demonstrated a great understanding of our brand, our customers and the potential within the sector in Saudi Arabia. Their high quality strategic and creative work was evident throughout the process.”
Tarek Nseir, CEO, TH_ NK, said, “As a significant player in the new car market, the ambitious team at Abdul Latif Jameel are focused on maintaining their position by leading the way in one of the most interesting digital mar- kets where, for example, Saudi Arabia has the largest penetration of Twitter users on the planet. As a growing independent agency we’re thrilled to have been selected for this brief against s ome well- established global agency brands. It’s a very exciting time for our agency.”