UK dig­i­tal agency TH_NK to drive Toy­ota in Saudi Ara­bia

Campaign Middle East - - FRONT PAGE -

Ab­dul Latif Jameel Group, Toy­ota’s distrib­u­tor in Saudi Ara­bia, has ap­pointed dig­i­tal agency TH_NK to lead its dig­i­tal trans­for­ma­tion, start­ing with an over­haul of its web and mo­bile plat­forms. The agency was ap­pointed fol­low­ing a six-way in­ter­na­tional pitch run by Roth Ob­ser­va­tory In­ter­na­tional.

TH_NK’s brief will ex­tend to ex­plor­ing po­ten­tial new business mod­els. Dr. Adel Ez­zat, MD of Toy­ota mar­ket­ing op­er­a­tions for Ab­dul Latif Jameel, said, “The whole team demon­strated a great un­der­stand­ing of our brand, our cus­tomers and the po­ten­tial within the sec­tor in Saudi Ara­bia. Their high qual­ity strate­gic and cre­ative work was ev­i­dent through­out the process.”

Tarek Nseir, CEO, TH_ NK, said, “As a sig­nif­i­cant player in the new car mar­ket, the am­bi­tious team at Ab­dul Latif Jameel are fo­cused on main­tain­ing their po­si­tion by lead­ing the way in one of the most in­ter­est­ing dig­i­tal mar- kets where, for ex­am­ple, Saudi Ara­bia has the largest pen­e­tra­tion of Twit­ter users on the planet. As a grow­ing in­de­pen­dent agency we’re thrilled to have been se­lected for this brief against s ome well- es­tab­lished global agency brands. It’s a very ex­cit­ing time for our agency.”

Newspapers in English

Newspapers from UAE

© PressReader. All rights reserved.