Grayling Health launched
Grayling and Huntsworth Health, divisions of global communications consultancy Huntsworth plc (UK), have announced the creation of an integrated health and wellness communications offering targeted at the Middle East and Turkey, Grayling Health.
The new entity will have hubs in Dubai, Abu Dhabi, Doha, and Istanbul. It will be led by healthcare communications professional based in GCC Petra Gelb.
“Our experience in the region has highlighted some very specific needs for insights-driven communication campaigns that engage healthcare professionals, patients, and consumers and motivate them to change their behavior in a positive and meaningful way. Grayling Health has the unique ability to combine the scientific and medical expertise of more than 120 highly qualified team members with the creativity and channel experience required to deliver engaging content through the appropriate channels,” said Gelb.
Neil Matheson, global chief executive, Huntsworth Health, noted that health and wellness of people in the region are major priorities for both government and the public sector requiring the ability to integrate communications across all major stakeholders.”