Grayling Health launched

Campaign Middle East - - NEWS -

Grayling and Huntsworth Health, di­vi­sions of global com­mu­ni­ca­tions con­sul­tancy Huntsworth plc (UK), have an­nounced the cre­ation of an in­te­grated health and well­ness com­mu­ni­ca­tions of­fer­ing tar­geted at the Mid­dle East and Turkey, Grayling Health.

The new en­tity will have hubs in Dubai, Abu Dhabi, Doha, and Istanbul. It will be led by health­care com­mu­ni­ca­tions pro­fes­sional based in GCC Petra Gelb.

“Our ex­pe­ri­ence in the re­gion has high­lighted some very spe­cific needs for in­sights-driven com­mu­ni­ca­tion cam­paigns that en­gage health­care pro­fes­sion­als, pa­tients, and con­sumers and mo­ti­vate them to change their be­hav­ior in a pos­i­tive and mean­ing­ful way. Grayling Health has the unique abil­ity to com­bine the sci­en­tific and med­i­cal ex­per­tise of more than 120 highly qual­i­fied team mem­bers with the cre­ativ­ity and chan­nel ex­pe­ri­ence re­quired to de­liver en­gag­ing con­tent through the ap­pro­pri­ate chan­nels,” said Gelb.

Neil Mathe­son, global chief ex­ec­u­tive, Huntsworth Health, noted that health and well­ness of peo­ple in the re­gion are ma­jor pri­or­i­ties for both gov­ern­ment and the public sec­tor re­quir­ing the abil­ity to in­te­grate com­mu­ni­ca­tions across all ma­jor stake­hold­ers.”

Newspapers in English

Newspapers from UAE

© PressReader. All rights reserved.