Oore­doo kicks off global ad cam­paign,

Campaign Middle East - - FRONT PAGE -

Qatari telco Oore­doo has launched a global com­mu­ni­ca­tion cam­paign with French foot­ball club Paris Saint-Ger­main.

It is the largest in­ter­na­tional me­dia cam­paign a Paris Saint-Ger­main part­ner has ever ex­e­cuted, with the com­pany look­ing to gen­er­ate global recog­ni­tion for both brands.

Called ‘Fans Do Won­ders’, the cam­paign is the work of M&C Saatchi and fea­tures five of the club’s most recog­nis­able play­ers – for­ward Zla­tan Ibrahi­movic, de­fend­ers Thi­ago Silva and David Luiz, and mid­field­ers Blaise Ma­tu­idi and Lu­cas Moura. Fans can take part in the in­ter­ac­tive cam­paign by send­ing mes­sages di­rectly to the play­ers via a ded­i­cated mi­crosite or via Twit­ter.

Nasser Marafih, group CEO of Oore­doo, said: “This cam­paign will be one of our most sig­nif­i­cant global ini­tia­tives to date, as we reach out to young fans around the world. Paris Saint-Ger­main are one of the top teams of the mo­ment, and work­ing with them gives Oore­doo the chance to share our mes­sage of en­rich­ing peo­ple’s lives through tech­nol­ogy. We are work­ing to sup­port our cus­tomers’ dig­i­tal life­styles across our foot­print, and this cam­paign is an ex­cel­lent plat­form to show­case our big­ger, faster net­works.”

Oore­doo be­gan its part­ner­ship with Paris Saint-Ger­main in Septem­ber 2013.

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