JOSEPH GHOS­SOUB DE­PARTS ME­NA­COM

Campaign Middle East - - FRONT PAGE -

Me­na­com chair­man and CEO Joseph Ghos­soub has re­signed from his po­si­tion with im­me­di­ate ef­fect.

It is not known why he has stepped down, but WPP’s direc­tor for the MENA re­gion, Roy Had­dad, will over­see the po­si­tion un­til a re­place­ment is found. In a state­ment, Y&R con­firmed Ghos­soub’s de­par­ture and added: “Also ef­fec­tive im­me­di­ately, Roy Had­dad, WPP’s direc­tor of MENA, steps in as in­terim chair­man with full man­age­ment author­ity and re­spon­si­bil­ity. We will name a suc­ces­sor in the near fu­ture.” Also de­part­ing the agency are Ghos­soub’s daugh­ter Na­dine, who was Y&R’s man­ag­ing direc­tor, and Shahir Ahmed, the agen- cy’s chief cre­ative of­fi­cer. It is not known if the de­par­tures are re­lated or why they are leav­ing the agency.

The only ad­di­tional state­ment was sup­plied by Y&R through sis­ter agency Asda’a Bur­son- Marsteller, which stated sim­ply that “it is our pol­icy not to dis­cuss per­son­nel mat­ters pub­licly and have noth­ing to add to our pre­vi­ous state­ment”.

Ed­mond Moutran, chair­man and CEO of Memac Ogilvy & Mather Hold­ing for the Mid­dle East and North Africa – a sis­ter WPP agency to Y&R – said that Ghos­soub’s exit was “a loss to the in­dus­try, a loss to WPP, and I wish it hadn’t hap­pened.”

Me­na­com is the par­ent com- pany of ad agen­cies Y&R, In­ter­mar­kets and Part­ner­ship, PR out­fit Asda’a Bur­son­Marsteller, me­dia agency MEC, and di­rect mar­ket­ing spe­cial­ist Wun­der­man.

Ghos­soub is one of the re­gion’s most pow­er­ful ad­men, hav­ing founded The Hold­ing Group (now Me­na­com) in 1996. Dur­ing his lead­er­ship the group grew to en­com­pass a net­work of 37 of­fices in 12 coun­tries. In 2008 he was named the first Dubai Lynx ‘Ad­ver­tis­ing Per­son­al­ity of the Year’.

Me­na­com is one of the Mid­dle East’s big­gest com­mu­ni­ca­tions groups, with more than 900 em­ploy­ees in a net­work that stretches across 37 of­fices in the MENA re­gion.

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