McDon­ald’s takes a walk with Ney­mar

Campaign Middle East - - FRONT PAGE -

McDon­ald’s has rolled out a new cam­paign by Leo Bur­nett Dubai fea­tur­ing Brazil­ian foot­baller Ney­mar Jr.

McDon­ald’s has rolled out a new cam­paign fea­tur­ing Brazil­ian foot­baller Ney­mar Jr.

Cre­ated by Leo Bur­nett Dubai, ‘#BigMacWalk’ of­fers the chance to win an all-paid-trip to Barcelona to meet the FC Barcelona star.

The work, which was cre­atively led by Leo Bur­nett Dubai’s ex­ec­u­tive cre­ative di­rec­tor An­dré Nas­sar, sees Ney­mar and two friends walk with swag­ger af­ter scor­ing a goal with an acorn against an an­i­mated frog.

“This is your mo­ment,” says the cam­paign blurb. “Your vic­tory. When you cel­e­brate, you walk with style. You walk with a spring in your step. You walk with swag. You take a #BigMacWalk. Now your sig­na­ture walk can win you the chance to meet Ney­mar Jr. in Spain. Cel­e­brate any­thing. Up­load a video of your own #BigMacWalk with a Big Mac on the­big­macwalk.com & share it us­ing the hash­tag.”

The film was di­rected by Omar Hi­lal and shot by pro­duc­tion com­pany Big Kahuna Films.

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