Samsung has embarked on a collaboration with MasterCard to facilitate commerce from its connected home objects, which means the company is moving beyond payments.
MasterCard is becoming the platform through which all payments for connected products ( such as eggs, coffee and milk) are bought via Samsung electronics products. It will process payments by any credit card or debit card, the company says.
In other words, MasterCard is thinking beyond simply being a credit-card company and trying to emulate Apple with Apple Pay. Digital strategists and content creators on the OMD-hosted panel ‘Virtual reality: the dawn of a new era in media and marketing’ discussed the storytelling power of the technology and its potential to produce negative consumer experiences. Sometimes VR can be too real for some, they warned.
Create’s Jake Black, a movie and television trailer editor who created an Imax VR experience for last year’s The Walk, said viewers could become so “scared and petri- fied” from the interaction that they could rip off the headsets because ‘it’s too intense of an experience’. As VR sets become more prevalent, Black predicted a ratings system (similar to those used for films and games) that will warn people about the intensity of the experience.
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