Campaign Middle East - - WORLD -

Dig­i­tal as­sis­tants such as Siri ( pic­tured, right), Cor­tana, Alexa and soon IBM’s Wat­son are mak­ing our lives eas­ier. They of­ten ac­cess tra­di­tional search en­gines to find in­for­ma­tion for us.

While search en­gine op­ti­mi­sa­tion and pay-per-click ad­ver­tis­ing work within mo­bile and desk­top set­tings,

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