2016 looks to be a breakthrough year for app adoption (over HTML5) for business owners, driven largely by an increase in app indexing by search engines.
Just last year, Google updated its algorithm to benefit companies with mobile-optimised sites. But its new mobile app indexing delivers an even bigger ranking and visibility advantage to companies with an app.
Combined with the improved functionality of apps compared with mobile sites, we can expect even more apps from the companies we love and frequent the most. food, baby safety devices and nausea-battling health bands. There were also at-home ultrasound devices and vibrating facial devices that are designed to stimulate tissues or make skincare application more effective. Beauty tech is a growing space.
We’re seeing more sophisticated devices allowing for self-diagnosis, at-home treatments and personalisation. access to countless creative executions that garner deeper consumer insights and copy-and-design lessons; direct response teams can use this information to improve offer results; social teams can develop more relevant content; the entire marketing team benefits from what can be described as a massive consumer focus group. And now the teams are all connected.
The technology and data are ready – it’s just a matter of building a structure that helps to harness the power.