Campaign Middle East - - WORLD -

2016 looks to be a break­through year for app adop­tion (over HTML5) for busi­ness own­ers, driven largely by an in­crease in app in­dex­ing by search en­gines.

Just last year, Google up­dated its al­go­rithm to ben­e­fit com­pa­nies with mo­bile-op­ti­mised sites. But its new mo­bile app in­dex­ing de­liv­ers an even big­ger rank­ing and vis­i­bil­ity ad­van­tage to com­pa­nies with an app.

Com­bined with the im­proved func­tion­al­ity of apps com­pared with mo­bile sites, we can ex­pect even more apps from the com­pa­nies we love and fre­quent the most. food, baby safety de­vices and nau­sea-bat­tling health bands. There were also at-home ul­tra­sound de­vices and vi­brat­ing fa­cial de­vices that are de­signed to stim­u­late tis­sues or make skin­care ap­pli­ca­tion more ef­fec­tive. Beauty tech is a grow­ing space.

We’re see­ing more so­phis­ti­cated de­vices al­low­ing for self-di­ag­no­sis, at-home treat­ments and per­son­al­i­sa­tion. ac­cess to count­less cre­ative ex­e­cu­tions that gar­ner deeper con­sumer in­sights and copy-and-de­sign lessons; di­rect re­sponse teams can use this in­for­ma­tion to im­prove of­fer re­sults; so­cial teams can de­velop more rel­e­vant con­tent; the en­tire mar­ket­ing team ben­e­fits from what can be de­scribed as a mas­sive con­sumer fo­cus group. And now the teams are all con­nected.

The tech­nol­ogy and data are ready – it’s just a mat­ter of build­ing a struc­ture that helps to har­ness the power.

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