NetBooster wins Dubai Parks and Re­sorts dig­i­tal brief

Campaign Middle East - - NEWS -

Paris-head­quar­tered agency NetBooster has won the dig­i­tal me­dia brief for Dubai Parks and Re­sorts, the mul­ti­themed en­ter­tain­ment park set to be­come the largest of its kind in the world.

NetBooster, which has a Middle East hub in Dubai In­ter­net City, will man­age all do­mes­tic and in­ter­na­tional dig­i­tal per­for­mance me­dia cam­paigns for all of the in­di­vid­ual parks in­clud­ing Bol­ly­wood, Legoland, Legoland Wa­ter Park and mo­tion­gate.

The brief will also cover River­land Dubai, a cen­trally lo­cated 220,000sq ft district that will host var­i­ous retail, din­ing and en­ter­tain­ment out­lets.

The com­plex is ex­pected to at­tract 6.7 mil­lion vis­i­tors from the Middle East and all over the world in its first year.

The non-dig­i­tal me­dia plan­ning and buy­ing ac­count is be­ing over­seen by PHD UAE.

Jan Klawer, man­ag­ing di­rec­tor of NetBooster MENA, said: “Dubai Parks and Re­sorts is one of the most amaz­ing de­vel­op­ments to be launched in the UAE and the wider re­gion for tourism. The ac­count feels like a nat­u­ral fit with our ex­ist­ing air­line and ho­tel clients, adding a very strong and com­pelling desti­na­tion client.”

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