Emi­rates launches ‘Hello To­mor­row’

Campaign Middle East - - FRONT PAGE -

Emi­rates has launched a new global ad­ver­tis­ing cam­paign high­light­ing the ex­pe­ri­ence of fly­ing with the world-class air­line.

Emi­rates has launched a new global ad­ver­tis­ing cam­paign high­light­ing the ex­pe­ri­ence of fly­ing with the world­class air­line.

Cre­ated by WPP’s Team Air, the cam­paign in­cludes on­line films, dig­i­tal as­sets, print and out­door ex­e­cu­tions and has been cre­atively led by Grey’s Dubai and Lon­don offices.

“While Emi­rates’ name is well-known, the num­ber one bar­rier to con­sider fly­ing with the air­line is a lack of knowl­edge of the ac­tual ex­pe­ri­ence,” said Mike Shackle, chief cre­ative of­fi­cer at Grey Dubai. “That’s why in the lat­est cam­paign we needed to clearly bring the su­pe­ri­or­ity of Emi­rates’ product and ser­vices across all classes to the front of all com­mu­ni­ca­tion. Through on­line films and other dig­i­tal me­dia, print and out­door, we show how any­one fly­ing with Emi­rates can ex­pect more than with any other air­line.”

Emi­rates ap­pointed an in­ter­dis­ci­pli­nary WPP team last Au­gust to han­dle its global brand­ing and cre­ative ac­count. Team Air brought to­gether staff from Grey’s Lon­don, New York and Dubai offices, Rainey Kelly Camp­bell Roalfe/ Y&R, Ge­om­e­try Global, Hog­a­rth and TNS.

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