Face to Face lands RSA In­sur­ance cre­ative brief

Campaign Middle East - - NEWS -

Face to Face has won the cre­ative ad­ver­tis­ing brief for RSA In­sur­ance fol­low­ing a com­pet­i­tive pitch.

The ac­count, which is fo­cussed on the United Arab Emi­rates, cov­ers above and be­low-the-line ad­ver­tis­ing, dig­i­tal and ac­ti­va­tion for the Lon­don-head­quar­tered multi- national in­sur­ance company.

The Dubai-based agency’s ini­tial re­mit is for RSA’s mo­tor in­sur­ance product, with an in­au­gu­ral cam­paign in de­vel­op­ment and to be rolled out later this year.

Vidya Veer­a­pan­dian, head of mar­ket­ing and com­mu­ni­ca­tions for the UAE and Bahrain at RSA, said: “Face to Face stood out with the qual­ity of their cre­ative product, their team chem­istry and their un­der­stand­ing of our core busi­ness and will be in­stru­men­tal in de­liv­er­ing strong, cut­ting edge cam­paigns over the course of the com­ing year.”

Christo­pher Bell, chief ex­ec­u­tive and man­ag­ing part­ner at Face to Face, added: “We look forward to work­ing closely with RSA to de­velop me­morable cam­paigns that will help the company achieve its busi­ness goals and keep it top of mind for consumers in the UAE.”

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