UM walks off with Saaded­din ac­count

Campaign Middle East - - NEWS -

UM MENA has won the me­dia plan­ning and buy­ing busi­ness for Riyadh-based pas­try company Saaded­din.

The brief in­volves full-ser­vice me­dia strat­egy, buy­ing and plan­ning with a fo­cus on print, out­door and tele­vi­sion for both the Saudi Ara­bian mar­ket and the Gulf Co­op­er­a­tion Coun­cil coun­tries where Saaded­din has stores.

The busi­ness will be led and man­aged by UM’s Saudi of­fice in Riyadh, with me­dia cam­paigns to be launched this month.

Khalil Arouni, UM’s man­ag­ing di­rec­tor in Riyadh, said: “Win­ning Saaded­din’s me­dia busi­ness is a sig­nif­i­cant mile­stone for us es­pe­cially at a time where com­pa­nies are be­ing cau­tious and fo­cus­ing on ROI more than ever. With UM’s method­ol­ogy of comb­ing art, science and data to pro­vide win­ning out­comes for our clients, we knew that we would be the ul­ti­mate part­ner for Saaded­din pas­try. We are elated to em­bark on a new ven­ture with them and look forward to launch­ing many suc­cess­ful cam­paigns this year.”

Launched in 1976 in Saudi Ara­bia, Saaded­din is a national company spe­cial­is­ing in pro­duc­ing and mar­ket­ing Ara­bic and West­ern pas­tries and chocolate. It is con­sid­ered one of the big­gest com­pa­nies in the king­dom and has 130 branches in Saudi Ara­bia, Kuwait and Bahrain.

Newspapers in English

Newspapers from UAE

© PressReader. All rights reserved.