THE WORLD AD­DRESSED

Campaign Middle East - - CLOSE-UP -

AGENCY WHAT3WORDS • CLIENT WHAT3WORDS JURY CRE­ATIV­ITY FOR GOOD

This idea takes a minute or two to work out – the three words hardly make sense. But this is tech bril­liantly ap­plied for hu­man benefit. Once you get your head around this new way of pro­vid­ing an ad­dress, any­where, for every­one, then you start to imag­ine the pos­i­tive im­pact and pos­si­bil­i­ties such a sim­ple and mas­sive plat­form can have go­ing forward.

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