MAKEUP GE­NIUS

Campaign Middle East - - CLOSE-UP -

AGENCY MCCANN PARIS • CLIENT L’ORÉAL PARIS JURY MO­BILE MAR­KET­ING

This is just witch­craft, it’s that ef­fec­tive. I tried it, re­ally quite en­joyed it and sent the re­sults to my wife. She didn’t bat an eye­lash, think­ing I was wear­ing the real thing. The tech works so well – the speed, the abil­ity to try on the lat­est look now, to cap­ture, share and buy. Hot.

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