Mon­delez to dis­band Mid­dle East hub

Campaign Middle East - - FRONT PAGE - By Eleanor Dickinson

Global con­fec­tionary gi­ant Mon­delez In­ter­na­tional is to down­size its base in Dubai as part of a world­wide re­struc­ture.

Global con­fec­tionary gi­ant Mon­delez In­ter­na­tional is to down­size its base in Dubai as part of a world­wide re­struc­ture.

The snack­ing com­pany be­hind big brands such as Oreo bis­cuits and Cad­bury Dairy Milk plans to re­duce its global hub struc­ture down from five re­gions to four.

This will mean that the Jebel Alibased Eastern Europe, Mid­dle East & Africa ( EEMEA) re­gion will be folded into the group’s ex­ist­ing Zurich-based EU re­gion ( Rus­sia, Ukraine, Eura­sia and Tur­key move into EU Re­gion) and the Sin­ga­pore­based Asia Pa­cific (AP) re­gion as of Oc­to­ber this year.

The MEA part of this op­er­a­tion will move into the AP re­gion and will be re­named Asia Mid­dle East & Africa or AMEA re­gion.

More than 300 peo­ple are said to work at the Dubai hub; most of these are ex­pected to ei­ther be trans­ferred to bases in Zurich or Sin­ga­pore, or re­main in Dubai to work at Mon­delez’s Mid­dle East Busi­ness Unit, which ex­isted be­fore the hub’s cre­ation in 2012.

An­dré Benoit, cor­po­rate and govern­ment af­fairs di­rec­tor for EEMEA, said: “We be­lieve this new struc­ture will fur­ther sim­plify the way we do busi­ness, em­power our newly com­bined re­gions with speed and scale in crit­i­cal ar­eas, while also set­ting Mon­delez In­ter­na­tional up for con­tin­ued growth in ‘must­win’ mar­kets.

“While the EEMEA hub will no longer ex­ist, the Mid­dle East Busi­ness Unit will con­tinue to be based in Dubai, as it has al­ways been, as well as a num­ber of AMEA roles. The ma­jor­ity of col­leagues in Dubai have been of­fered op­por­tu­ni­ties in the new, ex­panded re­gions, as well as global roles, where they will join larger teams and ben­e­fit from broader ca­reer prospects.”

Benoit was un­able to con­firm ex­act num­bers re­main­ing in Dubai while the com­pany is “still work­ing on fu­ture roles for many peo­ple”, but said the fig­ure would be above 80.

This is the se­cond re­struc­ture to have hit the EEMEA hub in a year af­ter the com­pany’s man­age­ment un­der­went a ma­jor shake-up last Oc­to­ber. Mon­delez In­ter­na­tional was cre­ated when its par­ent com­pany Kraft split its op­er­a­tions into two in 2012.

Folded: staff will be trans­ferred to Zurich and Sin­ga­pore

Newspapers in English

Newspapers from UAE

© PressReader. All rights reserved.