Eti­salat urges driv­ers to pay more at­ten­tion

Campaign Middle East - - FRONT PAGE -

United Arab Emi­rates telco Eti­salat is urg­ing peo­ple to drive with a smile, not with their mo­biles.

United Arab Emi­rates telco Eti­salat is urg­ing peo­ple to drive with a smile, not with their mo­biles. The com­mer­cial by Caviar Cre­ative and pro­duc­tion house Joy Films shows var­i­ous driv­ers end­ing up in em­bar­rass­ing of danger­ous sit­u­a­tions due to their lack of con­cen­tra­tion on the road. Set to the song by Samy Goz, the di­rec­tor was Har­ald Zwart and the ex­ec­u­tive pro­ducer Da­nia Quaglio. Copy­writ­ing and cre­ative di­rec­tion was by Haitham Al­haji.

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