The Cannes jurors give us the inside track on this year’s Lions winners.
Jurors at this year’s Cannes Lions International Festival of Creativity reflect on how their categories have evolved and the quality of 2016’s entries and winners CREATIVE DATA TASH WHITMEY It wasn’t just the judges who were inspirational and challenging.
It was that I was presiding over the second year of a category I see as being a game-changer for our industry: data and creativity.
Data drives creativity, so why have we neglected it for so long and how thankful am I that we are now finally recognising and rewarding those brands and agen- • chief executive • havas helia cies that are using the magic of data to fuel creative brilliance?
I led a group of incredibly smart people from diverse backgrounds to review, revel in, discuss, interrogate and debate a range of work.
This is still a new category and one that I see as being critical for guiding the industry on a subject that we all know we need to grasp but which many struggle to understand. We looked for work that would be inspiring to others, work that delivered simplicity out of complexity, and work where data and creativity were intrinsically linked.
We saw some inspiring work. We all left feeling that we had been challenged in our thinking and that, next year, this category will continue to push the boundaries of marketing – as it should.