HSBC I RECOMMEND MUM
HSBC UAE is encouraging mothers to make a career comeback in a new campaign by J. Walter Thompson Dubai. Called ‘I Recommend Mum’, the initiative addresses issues faced by mothers opting to re-enter the business world. The campaign video uses children as spokespeople for mothers who were ‘on a break’ from their careers, with the children recommending their mothers for work. The creative leads were Akhilesh Bagri and Gautam Wadher, with online production by Aly Seif Al Nasr. The production house was Space Plum.