FP7/DXB bags Axe digital brief
FP7/DXB has won the assignment to develop the digital launch for Axe’s Black Night across the Gulf.
The brief covers digital and social for the Axe product.
Sasan Saeidi, managing director of FP7 McCann – UAE Group, said: “An Axe assignment is a dream opportunity for any creative agency, as this brand has tremendous global creative credentials and the clients expect nothing else. Not only that, their products are superb and that helps our storytelling.
“We are very excited about our assignment and we promise to delight and make some headlines with the ideas that are coming out soon. Watch this space.”
Axe is part of Unilever, which is one of the world’s leading suppliers of food, home and personal care products with sales in over 190 countries.
FP7 is the flagship agency of the MCN group.