FP7/DXB bags Axe dig­i­tal brief

Campaign Middle East - - NEWS -

FP7/DXB has won the as­sign­ment to de­velop the dig­i­tal launch for Axe’s Black Night across the Gulf.

The brief cov­ers dig­i­tal and so­cial for the Axe prod­uct.

Sasan Saeidi, man­ag­ing di­rec­tor of FP7 McCann – UAE Group, said: “An Axe as­sign­ment is a dream op­por­tu­nity for any cre­ative agency, as this brand has tremen­dous global cre­ative cre­den­tials and the clients ex­pect noth­ing else. Not only that, their prod­ucts are su­perb and that helps our sto­ry­telling.

“We are very ex­cited about our as­sign­ment and we prom­ise to de­light and make some head­lines with the ideas that are com­ing out soon. Watch this space.”

Axe is part of Unilever, which is one of the world’s lead­ing sup­pli­ers of food, home and per­sonal care prod­ucts with sales in over 190 coun­tries.

FP7 is the flag­ship agency of the MCN group.

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