IPSOS EXPANDS INTO IRANIAN MARKET
Researcher also partners with UAE agency Garage 366.
Research firm Ipsos is to expand its media monitoring activities into Iran next year after acquiring Tehran-based market research company IPC.
The move will see IPC rebranded as Ipsos and monitoring of Iranian TV advertising is expected to start by the second quarter of 2017.
The Paris-headquartered company has already been carrying out consumer research in Iran and had intended to launch this year, but was held up while the measuring infrastructure was implemented.
Elie Aoun ( pictured, right), regional CEO of the media measurement arm Ipsos Connect, said: “[Iran] is going to be a big market, of course; it is growing exponentially. But the issue now is that the market is still closed so we don’t have a lot of clarity about this.”
The Iran expansion follows Ipsos’ recent move into African markets including Nigeria.
Ipsos has also announced a partnership with UAE communications agency Garage 366. The agency will provide branding solutions and creative strategies, in return for market and consumer insights.
Ahmad Sabra (pictured, left), managing director of Garage 366, said: “Our partnership with Ipsos in MENA will help fortify our mission and commitment to keeping our clients and partners better informed.”