X PRESS MONEY I STU­DIO X PRESS

Campaign Middle East - - NEWS -

Funds transfer ser­vice Xpress Money wanted to en­gage ex­pat Arabs in the GCC in their leisure time when they weren’t think­ing of se­ri­ous fi­nan­cial plan­ning. So it cre­ated Stu­dio Xpress, an on­line show ded­i­cated to foot­ball. It was hosted by Maan Dal­ghan, PR and com­mu­ni­ca­tions man­ager for Xpress Money’s agency Quill Com­mu­ni­ca­tions, and Mo­hammed Awaad, edi­tor of Sport 360 Ara­bia’s web­site. Dur­ing the Euro 2016 tour­na­ment the show pro­duced 11 episodes bro­ken down to 53 Face­book videos and seeded across so­cial me­dia.

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