Publi­cis Me­dia names new lead­ers

Campaign Middle East - - NEWS -

Publi­cis Me­dia Mid­dle East has an­nounced a num­ber of key lead­er­ship po­si­tions fol­low­ing the com­pany’s global re­struc­ture.

Fol­low­ing the split of lead agency Zenith Op­ti­me­dia into Zenith and Op­ti­me­dia Blue 449, its CEO Fi­ras El Zein has been ap­pointed to head up Zenith Mid­dle East.

Tarek Daouk has been pro­moted from MD of Me­di­avest MENA to CEO of Star­com Mid­dle East.

Ali Nehme, formerly man­ag­ing di­rec­tor of the now con­sol­i­dated con­tent unit Liq­uidThread, has been pro­moted to head of strategy.

Mean­while Bashar Ab­dulka­rim has been named chief tal­ent of­fi­cer of Publi­cis Me­dia Mid­dle East, con­tin­u­ing the role he per­formed at the now dis­banded Vi­vaKi MENA.

Lead­ers of Op­ti­me­dia Blue 449 and Me­di­avest Spark are still to be an­nounced as is the new role of CV Suvi, former CEO of Blue 449.

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