Publicis Media names new leaders
Publicis Media Middle East has announced a number of key leadership positions following the company’s global restructure.
Following the split of lead agency Zenith Optimedia into Zenith and Optimedia Blue 449, its CEO Firas El Zein has been appointed to head up Zenith Middle East.
Tarek Daouk has been promoted from MD of Mediavest MENA to CEO of Starcom Middle East.
Ali Nehme, formerly managing director of the now consolidated content unit LiquidThread, has been promoted to head of strategy.
Meanwhile Bashar Abdulkarim has been named chief talent officer of Publicis Media Middle East, continuing the role he performed at the now disbanded VivaKi MENA.
Leaders of Optimedia Blue 449 and Mediavest Spark are still to be announced as is the new role of CV Suvi, former CEO of Blue 449.