Campaign Middle East - - FRONT PAGE -

In­tro­duc­ing Pep­per, Emi­rates NBD’s new em­ployee.

Twit­ter’s ‘ag­gres­sive’ new trolling stance In the wake of Ghost­busters ac­tress Les­lie Jones’ ex­pe­ri­ence of re­ceiv­ing a tor­rent of tar­geted racist and sex­u­alised tweets, Twit­ter CEO Jack Dorsey an­nounced the plat­form would be­come “a lot more ag­gres­sive” in tack­ling on­line abuse. Speak­ing at Dmexco via video link, where he was in­ter­viewed by WPP CEO Sir Martin Sor­rell, Dorsey ad­mit­ted the brand had not thought “co­he­sively” about putting its re­sources be­hind the is­sue.

Ro­botic bank clerks ( lit­er­ally) Cus­tomers tired of the soulde­stroy­ing trips to the bank may soon be served by a Ja­panese hu­man-shaped robot named Pep­per, which is to be em­ployed by Emi­rates NBD to liven up their ex­pe­ri­ence. The four-foot, ar­tif­i­cal in­tel­li­gence hu­manoid will ini­tially just per­form at mar­ket­ing and pro­mo­tional func­tions, but the bank has said the softly-spo­ken Pep­per will be mak­ing ap­pear­ances at se­lected stores in the near fu­ture.

...AND ONE THING WE RE­ALLY DON’T… Ro­man­ti­cis­ing colo­nial rule A Bris­bane bar called Bri­tish Colo­nial Co. has found it­self at the cen­tre of a me­dia storm af­ter mar­ket­ing it­self as try­ing to re­cap­ture the “stylish” days of the Bri­tish Em­pire. Crit­ics ac­cused the venue of ‘ro­man­ti­cis­ing’ the colo­nia era.

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