Campaign Middle East - - NEWS - More at: cam­­e­gory/the-work

Nescafé Arabiana in­stant Ara­bic cof­fee is a great idea, be­cause mak­ing Ara­bic cof­fee the usual, drawn-out, tra­di­tional way is nei­ther con­ve­nient nor easy, says this new com­mer­cial from Publi­cis Mid­dle East. Yet, de­spite claim­ing to be just as de­li­cious as home­made Ara­bic cof­fee, the brand has its fair share of naysay­ers to con­vince. How­ever, this cam­paign tries to win over its doubters by prov­ing to them that say­ing ‘no’ to a good idea isn’t a smart thing to do.

BRAND: Nescafé Arabiana TI­TLE: Why say no? AGENCY: Publi­cis Mid­dle East, Dubai RE­GIONAL ECD: Jan Leube CD: Vi­jay Si­mon ART DI­REC­TOR: Na­dia Ka­reem ARA­BIC COPYWRITER: Ab­del Hamid Bekhet­tou AV PRO­DUC­TION MAN­AGER: Heba Kharouf PRO­DUC­TION HOUSE: Deja Vu DI­REC­TOR: Omar He­lal

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