NESCAFÉ ARABIANA WHY S AY N O ?
Nescafé Arabiana instant Arabic coffee is a great idea, because making Arabic coffee the usual, drawn-out, traditional way is neither convenient nor easy, says this new commercial from Publicis Middle East. Yet, despite claiming to be just as delicious as homemade Arabic coffee, the brand has its fair share of naysayers to convince. However, this campaign tries to win over its doubters by proving to them that saying ‘no’ to a good idea isn’t a smart thing to do.
BRAND: Nescafé Arabiana TITLE: Why say no? AGENCY: Publicis Middle East, Dubai REGIONAL ECD: Jan Leube CD: Vijay Simon ART DIRECTOR: Nadia Kareem ARABIC COPYWRITER: Abdel Hamid Bekhettou AV PRODUCTION MANAGER: Heba Kharouf PRODUCTION HOUSE: Deja Vu DIRECTOR: Omar Helal