Axiom Telecom appoints Buzzman
Dubai-based independent agency Buzzman Middle East has won a competitive pitch to handle the creative account for a new brand by Axiom Telecom.
Buzzman will handle above- and below-the-line advertising, as well as social media for Switch, a new smartphone and tablet customisation service to be launched by the UAE retailer.
Four other agencies pitched for the account, which will cover the UAE and Saudi Arabia.
Fahad al-Bannai, chief executive and founder of Axiom Telecom, said: “We were looking to partner with an agency that understands our DNA and vision in launching our new customisation services.
“Buzzman has demonstrated strong strategic planning skills and creative talent, as well as a deep understanding of local consumer needs.”
Adil Zghaoui, general manager of Buzzman Middle East, added: “Axiom Telecom is a great local success story and we are proud to partner with them to launch the Switch brand.”
The win follows Buzzman’s recent successes landing accounts with German FMCG and industrial brand Henkel, and Dutch dairy Friesland-Campina.
The agency moved to Dubai in 2013 when it partnered with Durex to launch the brand’s first condom delivery service.
Founded in 1997, Axiom Telecom is the largest retailer and distributor of mobile phones in the region.