NESTLÉ/ UNITED FOR HEALTH­IER KIDS TUMMY FISH

Campaign Middle East - - NEWS -

Tum­my­fish is an in­te­grated cam­paign by Nestlé’s re­gional United for Health­ier Kids ini­tia­tive to en­cour­age chil­dren to drink more wa­ter. The world of Tum­my­fish in­cludes an orig­i­nal sto­ry­book pro­duced by Cam­paign pub­lisher Mo­ti­vate, a web­site and an app that turns your phone into a win­dow to your stom­ach, where Tum­my­fish lives. The more wa­ter a child drinks, the health­ier the fish. The app al­lows par­ents to track their child’s wa­ter in­take, set daily tar­gets and par­tic­i­pate in sim­ple games. The cam­paign was led by Ogilvy One, while Me­di­aMonks de­vel­oped the app.

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